MyFertility Compass
July - November 2018
Overview: After seven years of data development and research with more than 7,000 women, Celmatix prepared to launch their first consumer-facing product, MyFertilityCompass.io. The free platform allows women to get personalized fertility reports that outline their chances of conceiving over the next year and educational information about their reproductive health.
Involvement:
Product marketing: Persona development, messaging, launch strategy
Social media marketing: Organic content creation, paid social media and AdWords campaign management
Email marketing content creation and management
Goals:
Launch MyFertility Compass as Celmatix’s first consumer-facing brand
Grow usage to 500 women per month with a CPA <$7
Maintain a 15% conversion rate from website visitors to MFC report generators throughout the four month beta period
Results:
+34,000 unique visitors during four month beta period
Avg. +1,800 reports generated per month (7,423 total)
22% conversion rate maintained throughout the beta period
Enablement materials
Stress, Love and Money
These survey findings on millennial attitudes towards fertility and family planning represent one of many quantitative and qualitative studies that informed the MyFertility Compass build.
Physician FAQs
We created this deep-dive into the research and algorithms that power MyFertilityCompass.io to ensure full transparency among the medical community.
Social media content
