Real World Product Marketing
To level-up my product marketing skills, I enrolled in the Product Marketing Masters course designed by Shyna Zhang, a seasoned PMM leader who ran teams at Marketo and Microsoft, and now advises Silicon Valley's fastest growing companies. Through the course, I’ve deepened my understanding of the art and science behind persona development and developed repeatable frameworks to create impactful product messaging, positioning, and enact effective go-to-market strategy.
MyFertilityCompass.io
MyFertility Compass was the result of seven years of reproductive health research distilled into a free, online questionnaire that helps women understand their likelihood of getting pregnant on their own or with the use of common fertility treatments.
#SaytheFword
In January 2018, Celmatix allied with amazing companies and non-profits to launch the #SaytheFword movement. Our goal was to give women across the country a way to break the silence about their fertility and reproductive health experiences and discover a community of supportive, inspirational women, allies, and healthcare professionals. Here’s how we did it.
Tia Clinic
AskTia was set to open their first Tia Clinic, a modern gynecology and holistic wellness center, in early 2019. But first, they needed help streamlining their paid social media strategy to ensure they were attracting their target consumer. That’s where I came in.
Blog content creation
The key to creating successful, sought-after blog content is to include the prospectives of the most knowledgable people in your industry. To jumpstart Celmatix’s corporate blog, I started the #AskanRE content series in which I interviewed reproductive endocrinologists (fertility specialists) on common questions infertility patients asked across forums and social media. Here’s a sample of my content.
Social media samples
I love creating impactful social media content that authentically represents a brand’s mission. Successful social media campaigns are the ones that create a community in which your target audiences want to be part of and establishes your brand as a trusted source of inspiring, fresh content. Here are some of my favorite posts from over the years.
Photo by Georgia de Lotz on Unsplash
Fertilome genetic test
The Fertilome test checked a woman’s DNA for markers in genes that are associated with certain reproductive health conditions. The test’s results helped reproductive endocrinologists (fertility specialists) tailor fertility treatments to each patient’s unique genetic makeup, but marketing to consumers proved challenges. Learn more about the ways we broke down complex genetic information to connect with millennials who were thinking about their future families.
