I’m ready to be your extended team member for…
Product Marketing Strategy
Before the new website is launched and the influencer marketing campaign kicks off, your team needs a product marketing strategy to ensure everyone is on the same page. This plan encapsulates persona development through user research and interviews, messaging strategy, and go-to-market planning to ensure launch success.
Too many companies are adopting the “ready, fire, aim” approach, which doesn’t give your team the chance to research and truly understand your target audience, where they are, and the best methods to reach them. Taking the time to create a sound product marketing plan will allow your team to launch with confidence and iterate on the plan quickly if needed.
Let’s put together a product marketing strategy that helps your brand exceed launch expectations.
Content Marketing
Successful content marketing delivers useful, reliable content to your target audience when they need it most. It helps to establish your leadership team as industry leaders and builds your brand’s reputation. But it’s not a quick fix, and it’s not going to land you on Google’s front page over night.
Content marketing and SEO best practices take time and commitment to instill, and that’s the reason why so many companies are creating blog content that sits stagnant on their site.
I’ll help your team build a six month content plan that integrates beyond your blog and comes alive in your social media, email marketing, and web content.
Let’s chat and start building a content plan your entire company can champion.
Social Media Strategy
Let’s face it, even to seasoned marketers, social media strategy can seem like a beast. There are so many different social platforms, each with a unique set of best practices to remember, and there are a million resources online shouting These Are the 20 Things Your Brands Should Be Doing RIGHT NOW on Social Media.
It’s time to cut through the noise.
Successful social media content is relatable, shareable, and authentic to your brand’s mission. I’ve worked cross-fuctionally to run social media campaigns for a dozen different brands in my career, and I know what it takes to stay laser focused on achieving your goals in this wild space.