#SaytheFword Campaign

January - April 2018

Overview: In 2018, Celmatix recruited like-minded companies and non-profits to launch the #SaytheFword movement, a campaign with the mission to give women across the country a platform to break the silence about their fertility and reproductive health experiences.

Goals:

• Build and launch #SayTheFWord as Celmatix’s consumer-facing empowerment brand.

• Expand social reach and engagement among target audience:  Women, age 25-40, who are interested in fertility and/or trying to get pregnant.

• Add 5,000 consumer emails to our database at a CPA <$10. 

• Partner with 10 mission-driven, reproductive health brands and/or non-profits.

My involvement:

• Brand marketing, including digital, video, and print asset creation

• Partner marketing, including recruiting brands and non-profits, tracking digital involvement, and organizing event and social marketing participation

• Social media content creation and paid campaign management

• Email marketing content creation and management

• Website copy editing

• Event marketing

Results:

• 18 media placements in consumer publications

• 12.7 million social media impressions, 80,000 likes, +3,400 hashtag mentions, 1,769 new social media followers

• +36,000 website visitors

• 3,500 consumer emails added at $5.75 CPA

• 25+ reproductive health brand partnerships

We created a suite of empowering, shareable social media assets and launched them with our partners.

Women across the world soon began to share their own reproductive health stories…

And inspired participation from more than 25 reproductive health brands and non-profit organizations.

In the end, the #SaytheFword campaign was covered by 18 consumer publications and garnered 12.7 million social media impressions. To this day, it remains an active social media hashtag when sharing reproductive health stories.